IT’S OFFICIAL: AN URGENT MESSAGE CAN REALLY PAY OFF.
New Mexico PBS was facing a critical financial challenge. Pledge-drive shortfalls, budget cuts and increased program costs had left them with an urgent need to improve the success of their fundraising efforts. To achieve re-forecasted revenue goals, New Mexico PBS recognized that they needed to generate a significant response from its members across all channels – including direct mail.
To address this challenge head-on, DMW Fundraising recommended mailing the attention-grabbing Member·Gram package to active and lapsed members. Always a strong performer, the Member·Gram package entices donors to open the letter by featuring an urgent teaser showing through a large, unconventional window. The bright letter and to-the-point copy conveyed the need for donor support before a June 30 deadline in light of escalating costs and funding cuts.
The Member Gram package was a huge success for this station. Total net revenue increased by 72% compared to the direct mail campaign from the same time last year!