DECIPHERING FEDERAL GRANTS FOR YOUR donors
Alabama Public Television’s members are among the most loyal in the nation. They know their support helps fund the programs they enjoy. Nearly every past appeal has made this point. APT needed a new reason to motivate members to give beyond the traditional “members make programs happen” theme.
DMW Fundraising explored all the ways membership support impacts the network and then created a whole new reason to give.
APT’s Community Service Grant, the major portion of their federal funding, is determined by how much revenue APT raises locally. Therefore, each member helps determine the amount of federal support that comes back to the state network. The grant is driven by a vastly complex formula. To use it as a giving argument required a simple, accurate explanation and a call to action.
So we turned this complicated scenario into an understandable matching grant appeal for APT’s direct mail campaign mailing in May. Then, we added just a dash of advocacy to the copy by telling members that their support will help bring federal dollars back to their community. And, of course, we never miss an opportunity to thank members for all their continued support.