A Revenue-Generating Powerhouse
Begun in 2007, 18 stations are currently harnessing the power of our bi-monthly Newsletter program and realizing goals in cultivation and fundraising. The information and insight enriches the member experience while also generating significant membership revenue. So what’s “new” about the Newsletter?
Deepen the Relationship with your Donors
It’s member-focused with bite-sized yet rich content, from the upcoming Downton Abbey season, to community education activities the station is engaged in, to highlighting member benefits. Serving also as an additional touchpoint, it’s a vehicle for building passion, affinity, and donor cultivation by showing exactly what the support of donors is making possible. Often, the Newsletter has even replaced a station’s guide, at no net cost to the station.