Public Broadcasting
Our public broadcasting credentials are second to none. Since 1968, DMW Direct has specialized in providing exceptional fundraising solutions to public broadcasters nationwide -- building and optimizing marketing channels: direct mail, on-air, telemarketing and the web -- to acquire, retain, and maximize the value of your station’s donors.
Our approach unites our clients’ goals with what we do best: combining multi-functional fundraising expertise with an in-depth, hands-on understanding of membership development.
Our focus has been, and continues to be, the delivery of “best in class” direct response fundraising and marketing solutions to stations of every licensee type and in every region of the country. Our growth and success are directly tied to the growth and success of these stations. In short, we build partnerships -- not projects -- in a mutually-rewarding professional style.
We believe that DMW Direct can provide your station with a unique combination of client-side experience… in-depth knowledge of the internal and external challenges that face public broadcasting…and performance-based direct marketing solutions.
Clients served include:
Classical South Florida
Friends of Iowa Public Television
Georgia Public Broadcasting
KERA/Dallas
Minnesota Public Radio
New Hampshire Public Television
WHYY/Philadelphia
…and over 50 more public television and radio stations nationally
Case Studies
Alabama Public Television
Newsletter Case Study
Offer Testing Case Study
KLRU/Urgency Campaign
Health & Social Services
In this ever-rewarding field, we have been fortunate to create direct mail and online fundraising campaigns that – bottom line – help people. As a healthcare or social/human service organization, you may face seemingly never-ending challenges like reduced government funding and the need to squeeze more and more out of every dollar in your direct mail and online fundraising budgets.
Let us propose how we can put our staff’s combined 80+ years of agency and client-side experience in direct mail fundraising and marketing to work for you.
Ask us about tried-and-true economical annual appeals that maximize revenue and acquisition/lapsed mail campaigns with integrated online giving tools that bring in the donors.
Clients served include:
Cardinal Glennon Children's Hospital
Fletcher Allen Healthcare
Pathfinder International
Prevent Cancer Foundation
…and others
Education
Acquiring, retaining, and upgrading alumni, parents, athletic donors, faculty & staff, as well as friends is a DMW Direct specialty.
Our team has developed and produced several successful direct mail, online, and integrated fundraising programs for more than a dozen colleges and universities across the country.
You may be looking for donors, dollars, or both. Whatever your situation, we’ll demonstrate tried-and-true as well as ambitious strategies and techniques that you can use to motivate your constituents – no matter what their demographic. Let us create and build a results-driven program for you.
Clients served include:
Drexel University
Excelsior College
Ithaca College
Rochester Institute of Technology
St. John's Prepatory School
University of California/Davis
University of Massachusetts, Lowell
…and others
Case Studies
Semester at Sea
St. John's Prep
Membership
Put our 40 years (that’s right, 40!) of experience in acquiring, re-capturing, upgrading, and retaining members to work for you.
At DMW Direct, we know membership. Our experience in serving museums, zoos, public aquariums, botanical gardens, associations, and more than 50 public broadcasting stations has taught us how to find, acquire, renew, upgrade and convert members of all types.
Our primary focus is to develop strategies that will improve ROI and membership numbers in both the short- and long-term. We will collaborate with you to create innovative campaigns that combine sound strategy with the latest in electronic and cross-media strategies and technologies.
Clients served include:
Longwood Gardens
Minnesota Historical Society
Museum of Science, Boston
Pittsburgh Parks Conservancy
…and others
Animal Welfare
With literally hundreds of organizations supporting the welfare of animals in this country and abroad, the competition for donors is fierce.
Our direct mail programs, coupled with the latest e-messaging, e-fundraising, and e-advocacy programs, can ensure that your programs stay ahead of the pack.
Our work in this arena includes donor acquisition, lapsed recapture, additional giving, renewals, sweepstakes appeals, and more.
Clients served include:
International Animal Rescue,
American Humane Association
... and others
Case Studies
Religious
A Giving USA survey revealed that more than one-third of all charitable contributions went to religious organizations last year.
That being said, the competition for contributions to religious organizations is tougher than ever – and an organization’s direct mail, online and integrated fundraising campaigns need to perform like a well-oiled machine.
At DMW Direct, you’ll find that our experience in playing a major role in the fundraising programs of numerous non-profit organizations, coupled with our portfolio of religious fundraising campaigns, will help your organization’s bottom line.
Case Studies
Sectors We Serve
Public BroadcastingHealth & Social Services
Education
Membership
Animal Welfare
Religious
Member Newsletter
Click here to learn more about this revenue-generating powerhouse!