Resources
- Why Fulfillment and Donor Relations are Even More Important for Monthly Giving
You already know your relationships with your regular donors are important, not only to cultivate and upgrade them, but also to keep them giving to your organization. But what about monthly donors? - Geo-Mapping Myth Busters: Four List-Targeting Strategies That May Help You Find Hidden Gold
Executives spend millions in research and site planning to determine the optimum location for a business based on traffic patterns, demographics, and competitive analysis. Homebuyers spend hours evaluating the school districts, tax rates, and proximity to shopping before purchasing a home. Yet, nonprofit organizations often fish for new donors and members across a vast market defined (sometimes) rather haphazardly. - How Re-thinking Your Creative Process Can Increase Response — And Your Bottom Line. Would YOU Respond To Your Direct Mail Appeals?
Over the years, I've picked up a few exercises that force me and the many talented creative people with whom I've worked to step back and take a good hard look at the direct mail packages we create. - Directly Speaking - Make Miss Manners and Your CFO Happy
Sending a timely, relevant thank-you letter in return for any gift is the prudent and mannerly thing to do – both in our private lives, and in business. It’s all about preserving a relationship, communicating appropriately, and establishing and maintaining a personal style. - Fundraising Direct Mail That Drives Online Response
Let's look at some strategies that you can implement immediately that will make your mail more engaging and encourage your prospects, donors and members to give, join and renew on your website. - What Aretha Franklin Can Teach Fundraisers About Direct-Mail Response and Online Giving
Online giving, specifically in response to your direct-mail appeals, is a quickly evolving phenomenon that can no longer be ignored. In fact, it's a big part of the reason we've been hearing over the past couple of years that direct-mail fundraising results are declining. - How you can BREATHE NEW LIFE into lapsed donors and DOUBLE your results!
In conjunction with DMW Direct's Media group and our data processing partner, we designed a merge/purge process that would identify lapsed donors who matched against one or more outside lists. - You Can See the Future by Looking Within Yourself
The eight hundred pound gorilla in the room at a recent non profit conference was, of course, the economy and how charities are coping with these tough times. - Secrets to Success: Nine Professional Habits to Make You a Pro
As an agency guy, I’ve worked directly with many folks from nonprofit organizations over the last 25 years. All have been a delight to know, but some seem to struggle to get things done while others just go with the flow and never seem to break a sweat. - The RFP Process: Make the first date count, and the relationship should be worthwhile.
Selecting a fundraising agency to build your donor or membership program can be a tough decision. It makes sense, then, to prepare a Request for Proposal that gives responding agencies the proper information and asks the right questions - Your Bottom Line: Slash It with a Savvy Approach to Production
Saving money is imperative in today’s economy. With budgets being slashed and revenues down, nonprofit organizations are under tremendous pressure to cut costs.
DMW on the Road
March 1 – 2, 2012
DMA Nonprofit Federation Conference
Washington, DC
Erica Waasdorp, Senior Consultant, DMW Direct