Results Reports & Ongoing Analysis

DMW Direct believes that sound strategic decisions stem from thorough analytical research. Because of this belief, we have developed a set of detailed and thorough reports that allows us to review all aspects of direct mail and online campaigns, as well as a develop a big picture overview of our clients’ programs.

All reports are customized to meet each client’s specific requirements.

Campaign Results Report Package –

for use with direct mail and/or online campaigns -- typically shows results by:

Testing Variables
Creative Package
Donor Segment
Acquisition List Source
Geography

Campaign results are normally analyzed in two stages:

30-day data: This is used to produce an informal projection of total campaign revenue. This is helpful when we are planning the next immediate campaign with you.

90-day data: Formal data on the number of responses and revenue-per-test and control cell is normally provided at 90-days, resulting in a final campaign report.

Additional reports include:

Campaign Summary Reports
Roster of mailing lists for each acquisition campaign
Total revenue/total cost/total net revenue
Report of responses by list with calculations for % response
Response by geographic area
Results by List, SCF and/or zip code
Cost to Acquire/Reacquire a Donor Analysis
An Annual Plan including revenue projections and expense budget
Annual Cash Flow Projections
Fiscal Year Summary Reports
Year to Date Revenue Snapshot
Direct Mail History for Acquisition, Lapsed & Upgrade mailings
Computerized Market Maps
Market Penetration Reports by zip code/SCF
Acquisition Mailing Quantity Planning Report
Other reports, as requested